Posted on May, 15 2025

Representing WWF Armenia, Zhak Niazyan, Head of Communications, Partnerships, and Fundraising, joined a panel discussion to share insights on the role of storytelling, strategic communication, and partnerships in advancing sustainable development. The event brought together stakeholders from government, civil society, and international organizations.

Our approach to communication is grounded in a simple principle: real impact speaks for itself. Although public visibility plays a role in awareness, the primary focus of WWF remains on long-term, measurable outcomes — from the expansion of the protected areas and the conservation of threatened species to the development of greener communities and opportunities for people in rural regions.

"We believe that sustainability is not only a topic of discussion, but a practice we build quietly and steadily — in collaboration with partners, communities, and nature itself,” said Zhak Niazyan.

We remain committed to contributing to national and global conservation goals, and to supporting the path Armenia has taken toward a more sustainable, resilient, and nature-positive future.