Marketing / Fundraising Officer Vacancy

JOB DESCRIPTION

Position title:                                Marketing / Fundraising Officer
Reports to:                                    Partnership and Corporate Fundraising Manager
Supervises:                                   N/A          
Location:                                       WWF Armenian Branch (Yerevan)
Grade:                                            TBD
Date:                                               April, 2023
 

• Support the development of a individual fundraising strategy, action plan, and budget that enable WWF Armenia to improve efficiency and effectiveness of  digital and F2F fundraising activities, including messaging, approach, landing pages, and user experience
• Design, implement, and manage a comprehensive proactive fundraising plan focused on expanding and enhancing donor relationships by directing and coordinating activities to secure significant financial support from communities and the general public sector.
• Responsible for assessment and recommendations on payment gateway/processor functionality, database, donation platform CMS, email marketing tools; and research into platforms that encourage new ways of giving or to reach certain demographics
• To engage, develop and maintain professional relationships with individual members of the local community, local companies and other community organizations in order to promote one off donations and regular giving
• Identify and research potential donors for WWF Armenia and work alongside the Partnership and Corporate Fundraising Manager to develop relationships with potential donors;
• Responsible for assessment and recommendations on new ways to generate leads, according to the strategy
• Build lasting relationships within communities where there is dedicated support for the charity and establish new relationships where the WWF Armenia does not have a strong presence
• Development and maintenance of the online donor journey, work on new digital fundraising campaigns.
• Organize the annual calendar for online communications and fundraising initiatives with all the stakeholders who are relevant for WWF
• Recommend on best practices, new and existing tools, and other supporting resources if needed.

• A Bachelor's degree in marketing, management, PR or communications, humanities or related fields.
• At least 2 years of professional experience in public fundraising, marketing, communications, project management or related fields, with an emphasis on individual fundraising or similar.
• Demonstrated successful fundraising or high value sales experience is considered to be an advantage
• Experience in an International organization is considered to be an advantage;
• Strong oral and written communication skills in both English and Armenian languages.

• Excellent content writing skills;
• Strong organizational skills;
• Strong knowledge of digital fundraising platforms;
• Identifies and aligns with the core values of the WWF organization: Courage, Collaboration, Respect & Integrity
• Adheres to WWF’s brand values: Knowledgeable, Optimistic, Determined and Engaging
• Demonstrates WWF behaviors in ways of working: strive for impact, listen deeply, collaborate openly and innovate fearlessly.

 
WWF is an equal opportunity employer and committed to having a diverse workforce.