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Marketing / Fundraising Officer Vacancy



Position title:                                Marketing / Fundraising Officer
Reports to:                                    Partnership and Corporate Fundraising Manager
Supervises:                                   N/A          
Location:                                       WWF Armenian Branch (Yerevan)
Grade:                                            TBD
Date:                                               April, 2023

I.     Background: WWF Armenian Branch (WWF-Armenia) is WWF international Branch in Armenia with efficient operating systems, professional and skilled staff, strong financial resources, delivering conservation impact on issues that are key for WWF Network Initiatives and other global conservation priorities. WWF Armenian Branch      is guided by a strong conservation vision for the region.
II.    Major Functions: Marketing / Individual Fundraising Officer is responsible for development of individual fundraising programs, support to the implementation of public fundraising and digital fundraising campaigns and coordination of  the general fundraising activities of WWF Armenia.
III.   Major Duties and Responsibilities:
  • Support the development of a individual fundraising strategy, action plan, and budget that enable WWF Armenia to improve efficiency and effectiveness of  digital and F2F fundraising activities, including messaging, approach, landing pages, and user experience
  • Design, implement, and manage a comprehensive proactive fundraising plan focused on expanding and enhancing donor relationships by directing and coordinating activities to secure significant financial support from communities and the general public sector.
  • Responsible for assessment and recommendations on payment gateway/processor functionality, database, donation platform CMS, email marketing tools; and research into platforms that encourage new ways of giving or to reach certain demographics
  • To engage, develop and maintain professional relationships with individual members of the local community, local companies and other community organizations in order to promote one off donations and regular giving
  • Identify and research potential donors for WWF Armenia and work alongside the Partnership and Corporate Fundraising Manager to develop relationships with potential donors;
  • Responsible for assessment and recommendations on new ways to generate leads, according to the strategy
  • Build lasting relationships within communities where there is dedicated support for the charity and establish new relationships where the WWF Armenia does not have a strong presence
  • Development and maintenance of the online donor journey, work on new digital fundraising campaigns.
  • Organize the annual calendar for online communications and fundraising initiatives with all the stakeholders who are relevant for WWF
  • Recommend on best practices, new and existing tools, and other supporting resources if needed.
IV.  Profile:
Required Qualifications       
  • A Bachelor's degree in marketing, management, PR or communications, humanities or related fields.
  • At least 2 years of professional experience in public fundraising, marketing, communications, project management or related fields, with an emphasis on individual fundraising or similar.
  • Demonstrated successful fundraising or high value sales experience is considered to be an advantage
  • Experience in an International organization is considered to be an advantage;
  • Strong oral and written communication skills in both English and Armenian languages.
Required Skills and Competencies
  • Excellent content writing skills;
  • Strong organizational skills;
  • Strong knowledge of digital fundraising platforms;
  • Identifies and aligns with the core values of the WWF organization: Courage, Collaboration, Respect & Integrity
  • Adheres to WWF’s brand values: Knowledgeable, Optimistic, Determined and Engaging
  • Demonstrates WWF behaviors in ways of working: strive for impact, listen deeply, collaborate openly and innovate fearlessly.
  Working Relationships:
            Internal: Interacts extensively with other departments at WWF-Armenia and WWF CauPO offices as well as WWF International, National Organizations and Programme Offices through the network.
            External: Interacts with public,  business sector, NGO sector, local communities and donors, community representatives.
This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organizational needs.

WWF is an equal opportunity employer and committed to having a diverse workforce.

Interested candidates are welcome to apply by submitting a Cover Letter and CV in English to: Office_am@wwfcaucasus.org